Understanding How Resale Rights Can Drive Your Business
Resale rights can be difficult to understand for beginning Internet marketers. The confusion arises from the fact that there are many different resale rights licenses available online. When faced with a wide array of available resale rights licenses many new marketers throw up their hands and surrender before they even begin. It just seems too confusing to try to figure out and the available information is not always easy to find.
This is a big mistake because resale rights offer one of the best opportunities for a new marketer to develop a product line quickly, cheaply, and easily.
There are two key factors to understanding resale rights. The first factor that you have to understand is the differences between the licenses available. Each license will allow you to do different things with the product. The second factor to understanding resale rights is the wide variety of opportunities you have for using the products to create your own product line. Some resale rights licenses are more appropriate than others are for certain kinds of marketing, while some licenses may not even allow certain marketing activities.
There are three main types of resale rights available. These are simple resale rights, master resale rights and private label rights for articles. ebooks reports and all products. Each of these types of resale rights allow progressively more rights to the use of the product. Within each of these types of resale rights, however, individual publishers may set specific restrictions or grant additional rights. So no matter what kind of resale rights products you purchase, is important that you read the license you receive with that product.
Simple Resale Rights
Simple resale rights are the easiest to begin to understand, the least expensive and typically the most restrictive of the three kinds of resale rights. Essentially simple resale rights the product to other people, keeping all of the profits for yourself, without paying any royalties to the product publisher. This is a very easy way to beat and selling information products online. You do not have to create your own products, research markets, or even in many cases produce sales material. The publisher has already done this for you.
With simple resale rights, you may only to sell the rights for personal use to your customers. In other words, anyone who purchases the product from you may use it for himself or herself, but they may not sell or share the product with another party. Most products delivered with simple resale rights, will state within the product that the customer may not transfer the rights. A separate document detailing your rights to the product will grant you the right to sell it.
Common restrictions that you will find with simple resale rights products include things like a minimum price that you can sell it for, prohibition against selling it at auction sites, prohibition against giving it away in free membership sites, or restrictions on the number or types of products you can bundle with it.
One important key to success using simple resale rights is speed. The more quickly you can put together a landing page selling the product and drive traffic to it, the better success you are likely to see using the product. When selling resale rights products procrastination is going to if be your worst enemy. Even short delays in getting your offer ready can cost you thousands of dollars in sales.
In addition to speed, originality is your next best tool for success with simple resale rights. Creating a unique offer, different from any that other marketers are using to sell the same products, the better your sales will be. While many new marketers will simply to use the sales material that may have been included with the product, creating your own sales materials will produce superior results every time.
Master Resale Rights
With master resale rights, you can do everything you can do with simple resale rights, and you can sell the resale rights to the product. This means that when you sell the product to your customers, they will also be able to sell the product to their customers. You will encounter two different kinds of master resale rights. The first allows you to sell simple resale rights to your customers, so that they can sell the product to their customers. The second allows you to sell resale rights to your customers, so that they can sell resale rights to their customers along with the product.
Many of the same restrictions that you find with simple resale rights products also apply to master resale rights products. Your resale rights licenses will detail any of these restrictions and clarify which level of master resale rights you can pass to your customers. Be sure you understand which level of master resale rights you have to a product before you create your offer.
Private Label Rights
Private label rights step up the stakes significantly. These are the most valuable and the most flexible of the resale rights. Sometimes also called white label rights, at this level not only can you sell the product to your customers, you can also modify it prior to sale even claiming it as your own work. In some instances, you may have master private label rights, which will allow you to sell the resell rights, or even the private label rights to your customers.
With private label rights ebooks, articles, you can actually turn the product into a completely new product. You can break it up into several smaller parts, combine several different products into a large single product, slice it up into articles, repackage it as video or audio or do anything your imagination allows. You can put your own name on the product as though you had created it yourself, but you will not be able to copy a write the product without making very substantial changes to it. You are not, generally allowed to use the publishers name when marketing your private label product.
The exciting thing about private label rights is that you can build a large, high quality, exclusive product line very quickly with just a little effort. By choosing the products you start with carefully, and developing a line of highly related products with a unique selling position, you can rise above the other marketers to dominate your niche. Because most people who purchase private label rights products will not make the effort to change the product or create a unique selling position, they simply will not be able to compete with you. While they all look like they are selling the same thing, you look like the expert with your own product.
The thing to take away for all three kinds of resell rights is that creating a unique offer and product package to sell to your customers will make the difference between getting by in succeeding. It does not take very much effort at all, but the rewards can be amazing.
Try starting with some simple resale rights products. Create a unique sales page and offer at a low price point, and sell it to as many people as you can while collecting their e-mail addresses. Use the list that you develop to stay in contact with these customers, and then purchase private label rights on topics you know they would be interested in and create new offers to sell to the same customers. This is, in and of itself, and nearly complete business model.