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Ebooks that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to explode the distribution of your message by willing participants.
This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.
Using viral Ebooks as a marketing method is cheap. It doesnt take long to set up and its even quicker if you use rebrandable Ebooks that have been written by others. Just use your favorite search engine and do a ebook web search. You will find many rebrandable Ebooks that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the Ebook is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.
Ebooks are fairly easy to create. Its possible to produce your own Ebooks by combining articles PLr Articles that you have written or have gotten from public domain sources, such as directories.
A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a portion of a larger work that you have prepared such as the first three chapters of a large Ebooks could also be used as a viral ebooks.