Simply put, those who write articles, ebooks, audio and video can give away, sell some or all of their rights to those who need content for their newsletters, blogs or websites. Since content is king and search engines give more prominence to sites that have useful content, many a webmaster would be willing to pay ghostwriters to write content or buy that content from web authors.
PLR establishes a happy relationship between the writer and the publisher. Information is always in demand. The writer can make a living writing good articles while the publisher draws visitors to his site, read the material presented and ultimately buy. Depending on the rights the publisher pays, the author’s bio at the end of the article helps give the author more exposure to any business he may be running.
? They boost credibility in the eyes of the reader. Anyone who sells a product online needs to convey the message that they know their products and services inside and out. It builds a trust and a reputation.
? It saves time for those who buy the rights if they haven’t got the skill to write good copy. That allows them to devote time to promotion and advertising.
? Using PLR can improve search engine ranking.
? If you retain the resale, master resale or private label rights to the work, you can use them as incentives for the customer to buy a product. Giving them away free read full terms & conditions for products first or using them in a newsletter to send to an opt-in email list helps solidify the customer base.
? You can submit them to ezine publishers who would be happy to publish them along with the resource box unchanged.
? Articles given away free can become viral, spreading throughout the web along with your message attached.
? They can be used as a goodwill gesture, given away free to publishers in exchange for backlinks to your site.
? Articles related to a specific field can be compiled into a hot selling ebook or reports that can be sold for additional revenue.
? Articles in newsletters can keep the customers informed about the latest news pertaining to the field. Those readers that enjoy the newsletter content are more likely to pass on the ezine to their friends and relatives, thus increasing the mailing list and bringing in new customers. An up-to-date publication will draw more subscribers.
? If you’re a member of an affiliate program or just running an online business, PLR can be and effective marketing tool for your downline members. Giving them your material to use as they like will help them increase their business through sales. This improves your residual income.
Article marketing through PLR is one of the best ways to increase website traffic and it can be done at little to no cost. Write your own articles or buying the rights, you are more likely to find and keep those valuable customers.